Jenna Jameson
Business
Jameson and Grdina
formed Club Jenna, as an Internet pornography
company in 2000. ClubJenna.com was one of the
first adult sites provide more than pictures and
videos; it provided explicit diaries,
relationship advice, and even stock tips to paid
members. The site was profitable in its third
week. Club Jenna the company diversified,
becoming a multi-media adult entertainment
business, first by administering other porn
stars' Web sites, then by production of adult
films. In 2005, Club Jenna had estimated revenues
of $30 million.
Early Club Jenna films starred Jameson herself,
in on-screen sex with other women or her husband,
who appeared as Justin Sterling. In 2004, the
Club Jenna films expanded to starring other
actresses, Krystal Steal, Jesse Capelli, McKenzie
Lee, Ashton Moore and Sophia Rossi, as Jameson
stepped back from starring roles. The films were
distributed and marketed by Vivid Entertainment,
the world's largest adult film company. They made
up a third of ClubJenna's revenues, but over half
of the profits. One example, Briana Loves Jenna
(2001), co-produced with Vivid, cost $280,000 to
make, but grossed over $1 million in its first
year.
Other merchandising capitalized on the star
herself, including a line of sex toys licensed to
Doc Johnson. There is an "anatomically
correct" Jenna Jameson action figure. She
stars in her own 3D video game "Virtually
Jenna" developed by Thrixxx Technology.
Jackson Guitars made a limited series of Rhoads
guitars with Jenna's likeness.
Y-Tell, ClubJenna's wireless company, sells Jenna
"moan tones" (telephone ringtones),
chat services, and games in partnerships with 20
carriers around the world, mostly in Europe and
South America.
Club Jenna is run as a family business, with
Grdina's sister in charge of merchandising.
In August 2005, Jameson launched Club Thrust, an
interactive website for her gay fans, which
includes videos, galleries, sex advice, gossip,
and downloads. Jameson is one of the few
actresses in straight porn to have developed a
following among gay audiences.
In 2005 she purchased Babes Cabaret, a strip club
in Scottsdale, Arizona. The club faces closure
under a new Scottsdale ordinance limiting
adult-entertainment venues.
Jameson is the star of a Video Podcast ad for
Adidas where she plays a game of Whack A Mole
On June 22, 2006, Playboy Enterprises Inc.
announced the acquisition of Club Jenna Inc., in
conjunction with personal service agreements by
both Jameson and Grdina.
|
