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Jenna Bath
Jenna Bath

Jenna Kitchen
Jenna Kitchen

Jenna Blackwig
Jenna Blackwig

  Jenna Foyer
Jenna Foyer

Jenna Cars
Jenna Cars

Jenna Centertable
Jenna Centertable

Jenna Jameson
Business

Jameson and Grdina formed Club Jenna, as an Internet pornography company in 2000. ClubJenna.com was one of the first adult sites provide more than pictures and videos; it provided explicit diaries, relationship advice, and even stock tips to paid members. The site was profitable in its third week. Club Jenna the company diversified, becoming a multi-media adult entertainment business, first by administering other porn stars' Web sites, then by production of adult films. In 2005, Club Jenna had estimated revenues of $30 million.

Early Club Jenna films starred Jameson herself, in on-screen sex with other women or her husband, who appeared as Justin Sterling. In 2004, the Club Jenna films expanded to starring other actresses, Krystal Steal, Jesse Capelli, McKenzie Lee, Ashton Moore and Sophia Rossi, as Jameson stepped back from starring roles. The films were distributed and marketed by Vivid Entertainment, the world's largest adult film company. They made up a third of ClubJenna's revenues, but over half of the profits. One example, Briana Loves Jenna (2001), co-produced with Vivid, cost $280,000 to make, but grossed over $1 million in its first year.

Other merchandising capitalized on the star herself, including a line of sex toys licensed to Doc Johnson. There is an "anatomically correct" Jenna Jameson action figure. She stars in her own 3D video game "Virtually Jenna" developed by Thrixxx Technology. Jackson Guitars made a limited series of Rhoads guitars with Jenna's likeness.

Y-Tell, ClubJenna's wireless company, sells Jenna "moan tones" (telephone ringtones), chat services, and games in partnerships with 20 carriers around the world, mostly in Europe and South America.

Club Jenna is run as a family business, with Grdina's sister in charge of merchandising.

In August 2005, Jameson launched Club Thrust, an interactive website for her gay fans, which includes videos, galleries, sex advice, gossip, and downloads. Jameson is one of the few actresses in straight porn to have developed a following among gay audiences.

In 2005 she purchased Babes Cabaret, a strip club in Scottsdale, Arizona. The club faces closure under a new Scottsdale ordinance limiting adult-entertainment venues.

Jameson is the star of a Video Podcast ad for Adidas where she plays a game of Whack A Mole

On June 22, 2006, Playboy Enterprises Inc. announced the acquisition of Club Jenna Inc., in conjunction with personal service agreements by both Jameson and Grdina.


Jenna-Jameson